Almost a decade ago when I started digital marketing freelancing, Social Media was the heart and soul of my business. It was the answer to every business problem,
Not enough revenue? Get on Social Media
Can’t find your customers? Get on Social Media
Small ad budget get? Get on Social Media

Merriam-Webster defines Strategy as a careful plan or method and Cambridge dictionary defines Strategy as a long-range plan for achieving something or reaching a goal.

Today, dozens of business served, millions of people reached, and nine years of empirical research, I’m here to tell you Social Media is no longer the strategy, is the TOOL I use to help you grow your business. My Strategies are now Roadmaps, while they are essentially defined as the same thing ‘a plan to guide progress to a goal’ this title change is purposeful and intended to shift the thinking, rather than redefine what we know.